Frequently Asked Questions
This page covers the business side of working with PG Works Online—how engagements are structured, what it costs, and what to expect as a client.
Working with PG Works Online
Who is PG Works Online a good fit for?
I primarily work with moving companies that already have trucks on the road and want more consistent, higher-value jobs—not just any lead. If you care about your brand, reputation, and maximizing booked revenue per crew day, we are likely a good fit.
What types of projects do you take on?
Most engagements center around a growth plan that combines direct mail, local brand presence, website and landing pages, and ongoing campaign management. I also take on focused projects such as a new website build, brand refresh, or campaign launch for a specific territory.
Do you work with businesses outside of moving?
Moving companies are the core focus because that is where I bring the most operator experience. I occasionally work with other service businesses on a case-by-case basis if the project is a good fit and still plays to that strength.
Engagements & Pricing
How do you price your services?
Pricing is based on scope, not vague retainers. For most clients there is an initial strategy and build phase (brand, website, creative, and campaign setup), followed by a monthly management fee tied to ongoing execution and optimization. All pricing is agreed in writing before any work begins.
Is there a minimum commitment?
Strategy and build work is typically a one-time project. For ongoing management, I usually ask for a 3–6 month initial commitment. That window is long enough to deploy campaigns, collect data, and see meaningful improvements in booked moves.
What is included in the monthly management fee?
Monthly management usually includes campaign monitoring and optimization, creative updates, basic website and landing page maintenance, reporting, and strategy calls. Ad spend, printing, and mailing costs are billed separately so you have full visibility into what is going to media versus services.
How do you handle ad spend and mailing costs?
You retain ownership and control of all ad accounts and vendor relationships. I help set budgets, allocate spend, and manage the day-to-day, but you always see the actual invoices from platforms and printers.
Process & Timelines
What does the first month look like?
The first month is usually focused on discovery and foundation. We review your numbers, service mix, current marketing, territories, and crews. From there, I map out a growth plan, update or design key assets, and prepare the first campaigns. By the end of that period you will have a clear strategy and a concrete launch plan.
How quickly can we be live with new campaigns?
Simple direct-mail or digital campaigns can usually be ready in 3–4 weeks once strategy is agreed. Full website builds or larger rebrands take longer. The goal is to move fast without shipping anything that would confuse your brand or crews.
How often do we meet?
Most clients prefer a standing check-in either weekly or bi-weekly during the first few months, then a more relaxed cadence once things are running smoothly. In between calls, I’m available by email for questions and quick decisions.
Ownership, Data & Reporting
Who owns the creative and website assets?
You do. All creative, copy, and website assets produced for your company are yours to keep and continue using, even if we stop working together. I may keep anonymized examples in my portfolio, but your brand and accounts remain under your control.
How do you report results?
Reports focus on booked jobs and revenue, not just clicks. We’ll track response by channel where possible and tie it back to move types, average ticket, and crew days. The format is simple: what we ran, what it cost, and what it produced.
Do you help set up tracking and analytics?
Yes, within the scope of the engagement. That can include call tracking numbers, form tracking, and basic analytics so we can see where higher-value jobs are coming from. The goal is to make decisions on data, not guesses.
Contracts, Changes & Next Steps
How do we get started?
The first step is a short call to understand your current bookings, crews, and target markets. If there is a good fit, I’ll send over a written proposal outlining scope, timelines, and pricing. Once approved, we schedule a kickoff and begin the discovery work.
What if our needs change after we start?
Strategy is reviewed regularly. If your fleet grows, seasonality hits, or you open new markets, we adjust the plan and scope accordingly. Any material changes to pricing or deliverables are documented so there are no surprises.
How do we end an engagement if we need to?
After the initial commitment period, most ongoing work is month-to-month with a notice window. If you decide to pause, you keep all active accounts, campaigns, and creative so your team or another partner can step in without starting over.
Have a question that isn’t listed here?
If you're considering PG Works Online and want to talk through budgets, timelines, or a specific growth challenge, you can reach out directly and I'll respond personally.